B2B SEO Case Study - Avian Australia
12X Growth in Organic Website Traffic!
Avian Australia is a 3D Laser Scanning & Surveying company based out of Melbourne with over 100+ Clients from the Architecture, Engineering & Construction (AEC) industry in Australia. This case study is all about how we worked with Chris (GM & Founder at Avian Australia) to rank 100+ organic keywords on the 1st page of Google.
CLIENT’S REVIEW
A Few Words From Chris
“Great SEO expertise and knowledge of Google Adwords, digital marketing, SEO optimisation.” ⭐⭐⭐⭐⭐
Chris Patchell
General Manager at Avian Australia (3D Laser Scanning, Aerial Surveying for AEC Industry)
BRAND OVERVIEW
Avian Australia - 3D Laser Scanning, Surveying and Reality Capture for AEC Industry
Avian Australia is your go-to expert for comprehensive surveying, imaging, and reality capture solutions, specifically tailored for the architecture, engineering, and construction (AEC) industries. Their multidisciplinary approach ensures you receive outstanding customer service and top-notch quality, providing precise and reliable inspection, surveying, 3D laser scanning, and photogrammetry services.
With a strong focus on the AEC sector, they leverage advanced technology and expertise to bring AEC projects to life. It is headed by Chris Patchell as General Manager, who is a 3D Laser Scanning and Aerial Surveying expert. Their vast experience with AEC projects has helped them carve a niche out for them in the competitive space of Surveying in Australia. They are currently catering to AEC projects from all across Australia.
KEY CHALLENGES
The Pain Points
Through an in-depth SEO and marketing strategy audit of Avian.net.au, several critical challenges were identified that need to be addressed to improve the website’s performance and lead generation capabilities:
👎 Poor Lead Generation: The current website setup is not effectively converting visitors into leads, resulting in lower business opportunities.
👎 Lack of Topical Authority: Even though Avian Australia had engaged themselves in several turnkey projects, their brand lacked a strong online presence and topical authority in the aerial surveying and 3D laser scanning industry, making it difficult to rank well for relevant search terms.
👎 Thin and Poor Content: The website content was insufficient and lacked depth, which negatively impacted user expectation from the business, their engagement and thereby the website’s search engine rankings.
👎 Generic Service Offerings: The services offered are too broad and not tailored to a specific niche, making it hard to stand out in a competitive market.
👎 Weak Backlink Profile: There is a lack of high-quality backlinks, which are essential for improving domain authority and search engine rankings.
👎 No Reviews or Case Studies: The absence of client reviews and case studies reduces credibility and trustworthiness, which are crucial for attracting new clients.
👎 Lack of Local SEO: The website is not optimized for local search, missing out on potential local clients who are searching for relevant services.
👎 Slow Web Hosting Server: The website’s slow loading speed due to suboptimal web hosting affects user experience and search engine rankings.
Addressing these challenges through a planned SEO campaign was critical for enhancing Avian Australia’s online presence, improving lead generation, and achieving long-term business growth.
CRM Lead Forms
600% ROI on SEO Campaign
Regular Transparent Reporting