Proven Lead Generation Strategies for Melbourne-based businesses

Give your business the boost it deserves with our lead nurturing campaigns in Melbourne.

A Few Words By Walter

Shan has been amazing and patient. He has been able to understand a concept from ideas and produce it from words to reality. With myself being time-poor, Shan has been supportive and constructive. I highly recommend Shan for any of your social media and web designing needs. A very professional and industry savvy individual.

Walter Spezza, Property Insurance Expert.


Level Up With Our Lead Generation Solutions

First, you need a website/store to drive your leads. We offer website development services or revamp your existing platform. The next step is to spread the word. And we get it, you are more than capable of carrying your business forward through word-of-mouth recommendations and personal networking. All we want to do is share the load. Our lead nurturing campaigns make things easier.

Lead Generation for small entrepreneurs is not limited to driving more traffic to your website. Any other standard lead generation company in Australia can do that for you. What sets Page Potato apart, is our dedication to adding value to your business.

At Page Potato, we focus on generating and nurturing relevant leads for our clients. An in-depth market analysis gives us the necessary insights to understand the customer demographic create solutions specially for your brand.

This how we generate leads for your business

B2B Leads

Build contact list | Live Chat/SMS Marketing

Inbound Leads

On-Page SEO | Follow-up Emails/Newsletters

Outbound Leads

Targeted Cold Emails | Impactful Advertising


Lead Conversion Strategies That Work!

Mapping Customer Journey | Targeted Outreach | Follow-Up

Set-Up Email Automation Campaigns | Adding CTA | Engaging Leads

Facebook Ads | LinkedIn Networking | WhatsApp Lead follow-up

Pay only when the visitor signs-up | No charge for dead leads

Retarget customers | Encourage resales | Build Brand Loyalty

Google Analytics reports | Performance tracking | Better Conversions

30-Min FREE Consultation


Building Better Relationships With Customers

Simply directing a lead to your website landing page is not enough. That is but one part of the process. The next step is to build a relationship with your prospective customers and understand if they’re ready to make a purchase.

Active Campaign is an effective tool for keeping track of your subscribers and following-up with them regularly. We set up automated campaigns to inform potential customers about the latest offers and replying to their feedback.

We Bring Your Leads. You Focus On The Sales.
Ads | SMS | Follow-up Emails

Daily leads in your Inbox


Frequently Asked Questions

Are lead generation strategies relevant in 2021?

Of course! Lead generation for small entrepreneurs and medium-scale businesses works wonders! It gives you a chance to expand the customer base and rope in more clients.

And with the pandemic bringing the world to a standstill, online tactics such as email lead generation, outreach campaigns, active campaigns, Facebook ads, etc are successful in generating leads and bringing them to your website/store.

We help optimize your eCommerce marketing strategies to reduce bounce rates and boost sales.

Page Potato helps brands identify and optimize high-quality leads, bringing relevant traffic to your website who are actually interested in your products/services.

How much do lead generation campaigns cost?

Note that simply generating a lead is not enough, we also need to run lead nurturing campaigns, apply led generation strategies to drive successful sales. A project comprises of all the three processes, and the cost depends on a number of factors such as:

  • Size of the business
  • Sector and scalability of the brand
  • Budget decided by the client
  • Business goals
  • Customer demographic
  • Lead generation strategy

What is the best lead generation tactic for real estate?

For real estate companies and property-based businesses in Melbourne, we recommend Active campaigns that would send follow-up emails and updates to interested buyers. We also recommend getting leads from social media. Page Potato can help you customize Facebook Ads, adding subscription forms. We recommend such businesses to add their phone number as well, as most of the inquiries would come via phone calls.

Once you have a list of potential buyers ready, you can launch targeted campaigns to address their queries and build an effective communication channel.

What is the average cost per lead?

This again depends on the requirement of the project and the scope of your brand. Let’s discuss your business goals over a Zoom call and take things forward from there. You can book a 30-min free consultation with us as well.

However, lead generation for small entrepreneurs is cost-effective. We also have a flexible approach to these campaigns and provide on-demand services to clients as and when they need them

How do I calculate my lead’s worth?

We calculate the amount you spend generating and converting a lead to a successful sale. This is also called client acquisition cost, and can ultimately determine your ROA or return on ad spend.
Let’s “LEAD” Your Business To Success!