Proven Lead Generation Strategies for Melbourne-based businesses

Of course! Lead generation for small entrepreneurs and medium-scale businesses works wonders! It gives you a chance to expand the customer base and rope in more clients.

Online marketing campaigns such as email lead generation, outreach campaigns, active campaigns, Facebook ads, etc are today more scrutinised on a SPAM filter and relevancy is key to tread the key balance needed to reach out to fresh cold prospects online.

Based on the specific state of affairs of a marketing campaign and the desired goals, a combination of one or more campaigns can be devised to get the best results from your marketing budget.

We help optimize your eCommerce marketing strategies to reduce bounce rates and boost sales.

Page Potato helps brands identify and optimise high-quality leads, bringing relevant traffic to your website who are actually interested in your products/services.

Note that simply generating a lead is not enough, we also need to run lead nurturing campaigns, apply led generation strategies to drive successful sales. A project comprises of all the three processes, and the cost depends on a number of factors such as:

• Size of the business
• Sector and scalability of the brand
• Budget decided by the client
• Business goals
• Customer demographic
• Lead generation strategy

For real estate companies and property-based businesses in Melbourne, we recommend Active campaigns that would send follow-up emails and updates to interested buyers. We also recommend getting leads from social media. Page Potato can help you customize Facebook Ads, adding subscription forms. We recommend such businesses to add their phone number as well, as most of the inquiries would come via phone calls.

Once you have a list of potential buyers ready, you can launch targeted campaigns to address their queries and build an effective communication channel.

This again depends on the requirement of the project and the scope of your brand. Let’s discuss your business goals over a Zoom call and take things forward from there. You can book a 30-min free consultation with us as well.

However, lead generation for small entrepreneurs is cost-effective. We also have a flexible approach to these campaigns and provide on-demand services to clients as and when they need them

We calculate the amount you spend generating and converting a lead to a successful sale. This is also called client acquisition cost, and can ultimately determine your ROA or return on ad spend.